Case Study Grumo Media


How I Helped Grumo Media Produce More Product Demo Videos

The Problem

Grumo Media was experiencing a rapid growth while producing demo videos for tech startups. Its founder, Miguel was in need of help with managing the production of demo videos. In order to scale, he needed to expand the team and start delegating.

The Solution

I started working with Miguel at the right time. I had just finished working on a few Hollywood blockbusters and wanted to work on smaller projects. I was also super passionate about digital products which made this a fantastic opportunity.

I first began with taking the role of a producer. I would get a project that had already been started and a script was written. At this point, I would take the project over and become the point of contact with the client. I then needed to put a team together to finish the project. I worked with freelance illustrators, animators, sound designers and voice artists.

After delivering a couple of projects, I became more interested in the story of each product or startup and offered to take on more creative responsibility. My involvement would then start from meeting with potential clients and learning about their stories through the entire sales process. This enabled me to start writing the scripts and shaping the storyboard for each project.

The Results

During one year of working with Grumo Media I produced over 25 Demo Videos for digital products and technology startups. I worked with clients of all sizes, from Silicon Valley startups such as Ready Fro Zero to Fortune 100 companies such as Walmart.


Miguel Hernandez
Founder and CEO at Grumo Media
Pedram was reliable, detailed oriented, and always did his best to make clients happy and delivered projects in time. Pedram was a pleasure to work with and his great attitude and professionalism will always be missed at Grumo.