What I Do

I Help Digital Products Succeed

I provide customer-driven Product Management consulting as a service. My mission is to help technology startups maximize the success of their products.

My services are available on demand. I add the most value when you don’t have a full-time Product Manager yet or when you have more work than your existing product team can handle. Here’s a list of areas where I can help your product:


Creating User Persona

A user persona can help you learn as much as possible about the type of user your product is going to serve. By creating a user persona, you will be able to target all your features towards solving the problems of your unique demographic.

Customer Research

Investigating your potential customers and asking important questions are your most important tasks before building a product. Your customers may not know what they want, but they will for sure know what problems they have.

Defining User Problem

Problems tend to be vague in the beginning. You need to get to the details of how exactly a problem is affecting your ideal user. Defining user problem allows you to work on solutions to help the frustration your users are experiencing.

Writing User Stories

Your development team has to better understand the story behind the users. By writing well-defined user stories, your team will be able to better empathize with the users they are serving.

Onboarding and User Retention

Optimizing the path which your users have to go through to sign up for your product is crucial. By analyzing, testing and tuning the user journey, your product gets to retain its users while acquiring new ones.



Competitor Analysis

By being in the loop of what’s happening in your market, your product team and stakeholders can make better strategic decisions for the direction of your product roadmap. An ongoing analysis of your competitors will help you stay both aware and ahead of your competition.

Competitive Intelligence

CI helps you learn and understand what’s happening in the world outside your business so you can stay as competitive as possible. Competitive Intelligence can drive your product and business strategy, soothe your fears about the future, and most importantly it will give your a competitive edge.

SWOT Analysis 

Learning about the Strengths, Weaknesses, Opportunities and Threats around your product and its features is a huge advantage. A SWOT Analysis can speed up your decision-making process when it comes to what feature makes it to the roadmap.

Trends Prediction

Analyzing trends can help you better prepare for the future. By studying the historical and current trends in your market, you can make better calls about when to pivot and when to persevere.

Market Opportunity Analysis

An opportunity analysis will help you spot and act on the best opportunities within or even outside of your market. By researching the untapped markets and locating areas that lack a solution, you can better focus on creating new business opportunities.



Prototyping and MVP

By defining, planning and executing a Minimum Viable Product, you can save a lot of potentially lost development time. A prototype of a much bigger vision can help you test an important question: what exactly would be required to get customers to engage with your product and tell everyone else about it?

Product Specifications

To help you gather, define and document all product specifications down to smallest details. Your stakeholders and team members will use this information to ensure everyone is on the same page when it comes to understanding the vision behind your product.

Feature Requirements

Documenting detailed feature requirements that both the technical and non-technical team can understand is no easy task. Feature requirements and how they get communicated can make or break the success of your development process.

Algorithm Requirements and Documentation

Discovering all possible input signals is vital when designing algorithms, especially for machine learning. Analyzing and prioritizing resources such as accessible APIs, will help to provide the best possible outputs for your algorithms. Your research team, product analysts, and data scientists will benefit from well-documented specifications and requirements.

Product Roadmap

Creating, planning and managing a product roadmap are all important part of your product development process. A solid product roadmap will help you execute on your vision while avoiding a backlog crisis.

Product Metrics, Data, and Analytics

To be able to make better decisions about the future of your product, you have to use and analyze the data you already have while discovering new ways to gather actionable insights.

Feedback Loop

Talking to your customers is something you should be doing all the time. The feedback you get from them before, during and after launch is what you can use to fine tune your product strategy.